Eugene Souleiman doesn't just create hairstyles; he creates the worlds in which they live. Though his work is visual, it exists through feeling. It's not only something to look at, but also a vehicle for transport to another place. His emotional way of approaching the craft is a result of a lifetime of curiosity, discovery, and thirst for knowledge.

Raised in South London, Souleiman found the city's punk scene as a means to alter his reality. Finding camaraderie in a collective of strong young minds willing to creatively question the status quo, he explored without boundary the what ifs and why nots of life. Fearless self-expression existed in every way imaginable. Innovation was driven by necessity.

Do it yourself if it doesn't already exist was the ethos. It continues to be one of Souleiman's driving forces. Souleiman creates with raw emotion and technical ability on an artisanal level. He uses diverse materials, both natural and supernatural. With an open mind and a studied understanding of the way something looks, feels, and functions, Souleiman designs the unknown.

His unique perspective has led him to work with a diverse group of the most forward-thinking and innovative fashion designers of our lifetime. The collaborative experience of creating hairstyles for the likes of John Galliano at the helm of Maison Margiela, Prada, Alexander McQueen, Yohji Yamomoto, Junya Watanabe, Rick Owens, Thom Browne, Jil Sander, Olivier Theyskens, Stella McCartney, and countless others speaks volumes to Souleiman's ability to adapt to many worlds.

His vision of Altered Ego is a result of the knowledge and experience gained through a decades-long career, and an ever-inquisitive mind.